A 'How To' Marketing Guidebook for Proprietor-Owned Local Service Businesses
This book is for you if...
- ✓ You own a plumbing company.
- ✓ HVAC.
- ✓ Roofing.
- ✓ Dental practice.
- ✓ Law office.
- ✓ Chiropractic.
- ✓ Landscaping.
- ✓ Remodeling.
Most business books are a one-way conversation.
You read. You highlight. You set the book on your nightstand with good intentions. And three weeks later you’re back to doing what you were doing before.
The A.I.M. Framework is built differently.
This book teaches both human psychology and machine psychology at the same time.
The AIM Framework explains how to become:
- • understandable to AI,
- • visible to buyers with immediate intent,
- • and memorable to tomorrow’s customers.
Help Your Business Thrive in the Age of AI
AI has changed how customers choose local businesses. By the time most owners figure it out, someone else will already be the familiar, trusted choice.
Don’t wait until your competitors discover what you’re about to learn.
Every week another customer asks ChatGPT who to hire. Every week AI recommends someone. The question is...
Will it recommend you?
Counting down the time remaining before the launch of
The AIM Framework for Local Marketing.
Available for sale on Amazon
Monday, September 28.
Advance Reviews
Justin McCullough
CEO Rocket Systems
Being good at what you do isn’t enough if customers and AI can’t quickly understand, verify, and trust it.
justin’s Review
Ken Gumbiner
President, K&M Gumbiner Sales Consulting, LLC
It reframes marketing from a technical checklist into risk reduction, and everything downstream inherits the logic.
Ken’s Review
Jeremy Burton
Founder and Principal, Burton Advisors LLC
Following a system instead of guessing is a big relief to the small business leader.
Jeremy’s ReviewSomething fundamental has changed.
Most business owners don't know it yet.
Google isn't the whole game anymore. A growing number of customers are asking ChatGPT, Gemini, and Siri for local business recommendations. If your business isn't structured to be found by AI, you're invisible to them.
I'm on a mission to fix that.
The A.I.M. Framework gives you a three-part strategy for:
1. Becoming Trusted - Building an AI-Friendly Website.
Built for the way customers purchase services today.
2. Getting Chosen - Creating an Intent-Driven Sales Offer.
Advertising built around what customers want to accomplish, not what you sell.
3. Becoming the Obvious Choice - Growing Mass Media Memory.
The community presence strategy that makes your business the obvious choice before anyone searches.
The World's First Interactive Marketing Guidebook
Stop blaming the economy for something you can fix.
25 embedded QR codes connect the printed page to training videos and interactive tools built around your own business data. You don't just read about the strategy. You execute it.
- Find out if AI can find your business - and fix it if it can't
- Reach buyers who are ready to act right now
- Build name recognition that compounds over time
- Stop wasting money on advertising that evaporates
- Survive the first 13 weeks of any media campaign
- Create a homepage that answers the right question
- Use interactive tools to audit, plan, and execute
- Build a strategy that works as AI keeps changing
Here's what I want to do for you:
30 years of local business marketing, distilled into a framework you can use starting Monday.
If you're not sure why new customers are harder to come by...
I can show you exactly where the problem is - and it's probably not what you think. The A.I.M. Framework includes a diagnostic you can run yourself, today, without a marketing degree or a tech background.
If you're spending money on advertising without consistent returns...
I'll show you how to separate spending that builds long-term market share from spending that only works while the meter is running - and how to make sure you're doing both, in the right order.
If you've heard about AI and aren't sure what it means for your business...
I'll cut through the noise. You need to understand three specific things: whether AI can find you, whether you're showing up when buyers are ready to act, and whether enough people remember your name before they ever search. That's it.
If you want a framework that still works ten years from now...
The A.I.M. Framework isn't chasing this week's algorithm. It's built on how human memory and buying behavior actually work - with AI visibility layered on top. That combination doesn't go out of style.
About the Author
Chuck McKay has spent 30 years helping proprietor-owned local businesses get found, get chosen, and get remembered.
He doesn't theorize. He advises.
His work has been covered by the Washington Post, the Pittsburgh Post-Gazette, the Minneapolis Star-Tribune, Billboard, and Jewelers Circular Keystone. He's made his case on ABC, CBS, FOX, and NBC. He's the author of four books on local business marketing and a Managing Partner of the international Wizard of Ads organization.
The A.I.M. Framework for Local Business Marketing is where those 30 years land - built for the moment AI became the first stop for every buyer.
